The Buyer's Guide: Air Jordan 4

We put together a comprehensive buyer’s guide Air Jordan 4 Shoes breaking down everything you need to know about the Air Jordan 4. Read more below.

Nearly every iconic Air Jordan silhouette is tied to a pivotal moment in Michael Jordan’s career. The Air Jordan 1 has the “Banned” story. The Air Jordan 12 has the “Flu Game”. And the Jordan 4 has “The Shot”. 

To close out the first round of the 1989 Playoffs, Michael Jordan took the game into his hands and, as the final second ticked off the clock, hit the game-winning shot over Craig Ehlo and the Cleveland Cavaliers. The Shot advanced the Chicago Bulls into the Semi-Finals, proving that MJ could lead his team toward a championship. All eyes were on Jordan, and of course, his Air Jordan 4s. From that point on, the Air Jordan 4 has been embedded in pop culture.

The Shot imbued the Jordan 4 with cultural and historical Nike Shoes significance, and countless new colorways and collaborations have kept it relevant throughout the years. Travis Scott, Eminem, Union LA, KAWS, Levi’s – the Jordan 4 has been the springboard of some of Jordan Brand’s biggest and most meaningful releases, each one introducing the design to new audiences and bolstering its storied status in the sneaker world. 

It’s clear that the Jordan 4 isn’t leaving any time soon, so it’s important to know more about the sneaker that has stayed relevant for over three decades. We put together a comprehensive buyer’s guide to the Air Jordan 4, from the history and pricing to how they fit into your wardrobe.